Actress Blake Lively is moving on from household name to multi-platform brand.
The 26-year-old talent tells British Vogue, "The main element of it is that it's about storytelling and it's aboout living a very one-of-a-kind, curated life, and how to achieve that."
"There's nothing like it out there," she adds. "I have so many passions outside of acting and things that I grew up being good at and that I don't utilize when acting. Acting was something that my family did so I just kind of got into it by default."
"There was so much that I cultivated, thinking that I wouldn't be an actor," she adds. Lively has displayed her appreciation for food for quite some time, if we recall that notorious 2010 interview with Esquire during which she baked a pie with the writer.