Saturday, August 1, 2015

Beyonce stars in H&M's new ad campaign

Beyonce stars in H&M's latest ad campaign, the Swedish retailer officially announced Thursday. The 31-year-old singer wears the fast fashion company's summer collection in the featured ads.

Beyonce stars in H&M's new ad campaign

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This undated promotional image released by H&M shows entertainer Beyonce in an ad for H&M´s new summer advertising campaign. Beyonce will be featured on billboards, and in print ads and TV commercials. (AP Photo/H&M)
This undated promotional image released by H&M shows entertainer Beyonce in an ad for H&M's new summer advertising campaign. Beyonce will be featured on billboards, and in print ads and TV commercials. (AP Photo/H&M) ASSOCIATED PRESS

We saw this one coming, too.

Fashion fashion retailer H&M officially announced Thursday that mega star Beyonce is the face of its newest ad campaign.

The 31-year-old singer flaunts the Swedish retailer's summer collection (bikinis and sundresses) in the featured ads. The campaign also includes a tie-dye bikini from H&M for Water. 25% of sales from the charity-diffusion line will be donated to the retailer's initiative with WaterAid, which has raised £2,650,000 (a little over $4 million) to date.

The photos were shot in Nassau by Inez van Lamsweerde and Vinoodh Matadin. The commercial, directed by Jonas Åkerlund, features a new song from the star called Standing On The Sun. It will premiere in May.

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