We saw this one coming, too.
Fashion fashion retailer H&M officially announced Thursday that mega star Beyonce is the face of its newest ad campaign.
The 31-year-old singer flaunts the Swedish retailer's summer collection (bikinis and sundresses) in the featured ads. The campaign also includes a tie-dye bikini from H&M for Water. 25% of sales from the charity-diffusion line will be donated to the retailer's initiative with WaterAid, which has raised £2,650,000 (a little over $4 million) to date.
The photos were shot in Nassau by Inez van Lamsweerde and Vinoodh Matadin. The commercial, directed by Jonas Åkerlund, features a new song from the star called Standing On The Sun. It will premiere in May.