Beyonce debuts 'Standing on the Sun' in new H&M commercial

Watch bikini-clad Beyonce writhe on a remote beach, flaunt her vocal talents, and throw sand in the air as she dances to the tune of her newly-released single, "Standing in the Sun."

The commercial, shot in the Bahamas by Jonas Akerlund, dropped Thursday as part of H&M's latest attempt to generate buzz surrounding its new line. Evidently, the superstar and her backup dancers are wearing items from the Swedish retailer's Summer 2013 collection.

Watch below.