BET apologizes to fashion blogger after telling him to tone down 'feminine' look

Celebrity fashion blogger B.Scott in a promo video for Bravo.

While Charlie Wilson's red jacket was the style statement of the 2013 BET Awards, the evening's biggest fashion blunder was actually delivered by the network.

BET apologized Tuesday to an openly gay fashion blogger for telling him to change his outfit during the network's pre-awards show. The writer, B. Scott, who was hosting the Sunday evening event only to be pulled after his first interview, was told to change his original outfit - comprised of a tunic, pants and heels - into something more conservative. The Ebony columnist and Glam Network contributing editor later re-emerged alongside Adrienne Bailon in a suit without a shirt, sparkly black flats, and with his hair pulled back.

After the show was over, Scott addressed the incident via Twitter. "I wasn't going to say anything but my spirit is truly hurt," he posted.

On his blog Monday, Scott recounted the experience of being told to tone down his feminine look. "It's not just about the fact that BET forced me to pull my hair back, asked me to take off my makeup, made me changed my clothes and prevented me from wearing a heel," he wrote. "It's more so that from the mentality and environment created by BET made me feel less than and that something was wrong with who I am as a person."

Scott divulged how a show sponsor had witnessed the entire incident and spoke to the fashion blogger right after he was pulled: "A consultant from Procter & Gamble (the company who sponsored the BET Style Stage) watched the entire incident play out. She came over and offered her words of support and encouragement. Her words, ‘We at Procter & Gamble support you and we do not agree with what BET is doing to you’ were extremely comforting."

BET regretfully told the Associated Press Monday that the incident was a "miscommunication."

"BET Networks embraces global diversity in all its forms and seeks to maintain an inclusive workforce and a culture that values all perspectives and backgrounds," the company said. "The incident with B. Scott was a singular one with a series of unfortunate miscommunications from both parties. We regret any unintentional offense to B. Scott and anyone within the LGBT community and we seek to continue embracing all gender expressions."

Scott, however, is rejecting the network's apology.

In an interview with the AP Tuesday afternoon, the fashion blogger said that the apology was "half-hearted" and reiterated that he had communicated with BET what he planned to wear on the pre-awards show. "I want a real apology from BET. This was a not a mutual misunderstanding or miscommunication. I pride myself on being very professional," he said. The personality, who's appeared on BET in past segments, sometimes donning feminine wear, also shared how he was "physically yanked off the carpet" and told to "dress more conservatively."

"This was my day to come out in one of the biggest days of my career and I was publically humiliated," he added. "I'm just hurt by it. I just want people to know that it's ok to be who you are."