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Monday, February 8, 2010
Betty White stinking up the football field.

I have become a fan on Facebook of having Betty White host Saturday Night Live. You can, too. After the Snickers ad with Abe Vigoda and her playing football, an early Super Bowl hit, it's clear the 88-year-old marvel would pump some life into SNL.

The ads were better in general during the second half. Could that be the influence of the The Professor's exquisite homemade nachos and strong consumption of adult beverages? But the Letterman-Oprah-Leno Late Show promo was 15 seconds of "I Can't Believe It." (Leno and Oprah shot the top-secret spot at Letterman's Ed Sullivan Theater last Tuesday.)

Other first-half faves: The kid telling some local lothario to keep his hands off his mama and his Doritos. Villagers build a human bridge for the Bud truck. And the Dove ad outlining the life of a man (careful climbing that rope in gym class). It helps to have a whole minute, and it only cost, (what?) $5 million.

Later in the game: Megan Fox sending a picture of her in the bathtub out on her Motorola Blur. The e-Trade baby with the milk-a-holic floozie girlfriend. And my favorite of the night (again, benefitting from a minute of air time), the jungle sleepwalker who unwittingly braved everything for a Coke. As usual, there were some funny commercials, like Sumo Death, for products that I barely understand and would never use.

Disappointed at the dearth of animal ads (though highly rated for effectiveness, the fence-busting colt-calf Budweiser booster was too sappy for me) I did like the freaked-out Denny's chickens, and, like everyone else in America, continue to marvel at the ads starring Ed Begley Jr. that, I guess, are supposed to urge us all to fill out our census forms. No wonder so many people have had it with the government.

Some of the ads that CBS rejected as inappropriate are here. And Fancast has a whole bunch of the ones that aired, cleverly brought to you with another ad from Coca-Cola.

Posted by Jonathan Storm @ 10:26 AM  Permalink | 9 comments
Comments   
  • 0 like this / 0 don't   •   Posted 11:09 AM, 02/08/2010
    I thought the Stevie Wonder/punch buggie VW was the best of the bunch
  • 0 like this / 0 don't   •   Posted 11:39 AM, 02/08/2010
    Other than a few humorous commercials (Letterman, Betty White, Punxatawny Palomalo), this was the worst bunch of SuperBowl commercials I can remember.
    bluehaha
  • 0 like this / 0 don't   •   Posted 11:43 AM, 02/08/2010
    Lots of commercials featuring regular schmoe guys without pants or shirts. Pretty weak.
    andrew69
  • 0 like this / 0 don't   •   Posted 12:28 PM, 02/08/2010
    I watch European and South American ads when I want to see funny, clever commercials. Thay're not overly-afraid of offending anyone, like the American advertisers are. That's why all of the U.S. ads are so bland and unfunny.
    lyon_001
  • 0 like this / 0 don't   •   Posted 12:53 PM, 02/08/2010
    This years' commercials were the worst in recent history. As far as I know, the reason that companies advertise is so that we want to buy their product. Other than the Doritos ads and the Lance Armstrong Michelob ultra ad, nothing moved me to purchase any of the other products. I already buy Doritos. I did like the Punxatawny Polomalo ad, but I have no idea what product it was selling.
    truthfirst
  • 0 like this / 0 don't   •   Posted 1:00 PM, 02/08/2010
    I usual don't like the superbowl commercials, they were so-so this year but better than other years, I loved he doritos commercial with the little boy and the Stevie Wonder was a good one too. The betty white one was alright but I liked seeing Abe Vigoda. The superbowl itself was a good one this year so it took the focus off the ads. Prayers to little Micah who was featured on the pre-game show I am so happy for you and your city!
    karbase8
  • 0 like this / 0 don't   •   Posted 1:04 PM, 02/08/2010
    I liked the Doritos one where the dog takes off his Anti-barking collar and puts it on the guy sitting on the bench with the bag of Doritos.
    Pooh
  • 0 like this / 0 don't   •   Posted 1:14 PM, 02/08/2010
    Worst bunch of ads in Super Bowl history.....the creative people stink worse than the guys who okay this dreck....
    nuggett
  • 0 like this / 0 don't   •   Posted 1:14 PM, 02/08/2010
    terrible. just terrible
    aman1711


9 comments
About Jonathan Storm
My So-Called Life, Seinfeld, The Sopranos, Buffy the Vampire Slayer, Survivor, I’ll Fly Away, CSI: Crime Scene Investigation, The X-Files, Northern Exposure, Roseanne, Gilmore Girls, NYPD Blue, Frasier, Ally McBeal, and, in the much-too-overlooked category, American Dreams, The Riches, Flight of the Conchords and It’s Always Sunny in Philadelphia.

TV has given us wondrous fare over the last 20 years, and Philadelphia Inquirer TV critic Jonathan Storm has been paid to watch it. He has also been forced to watch five cycles of presidential debates, Fear Factor, The Swan and Bill O’Reilly. There is no free lunch in life.

He’s still watching and talking to the folks who make TV, from mega-producers Jerry Bruckheimer and David E. Kelley to the little kids in Medium. And now he’s blogging about it, with insights and info that you won’t find anywhere else.