Mizuno is out to answer one powerful question: What if everybody ran? With your help, we’re about to find out.
Much like the popular app Charity Miles, Mizuno’s Baton app is a free mobile download that tracks your running mileage and allows you to earn money for their charitable partner simply by completing your workout.
But this app hits close to home for us, Philadelphians — with Baton, every dollar earned (up to 100,000 miles) will be donated to Philly-born non-profit Back on My Feet. The national organization helps those experiencing homelessness use running to literally get back on their feet by providing much-needed training, employment and housing resources.
If everybody ran, Back on My Feet says 47 percent of individuals experiencing homelessness would become employed and/or obtain independent housing.
Want to get in on the action? You’ll have exactly one week to rack up as many miles as you can. Here’s how it works:
When you’re ready to join the campaign, download and activate the Mizuno Baton app and hit the pavement. As you rack up the miles, Mizuno will donate $1 per mile to Back on My Feet. Then, once your week is up, you can continue to make a difference by passing the “baton” to friends and family through a social media share function.
The app utilizes your phone’s GPS to track your mileage; all you have to do is run — it’s as simple as that. The relay will be live through August 25 and runners can download the app at any point until August 18.
Since its launch last month, nearly 2,500 runners have helped the campaign raise over $38,000 for Back on My Feet.
To download the app, runners can visit the Apple App Store or for Android users, visit the Google Play store. ifeverybodyran.com
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Read more Sports Doc for Sports Medicine and Fitness.