Perkiomen Valley sells naming rights to athletic field


As reported by The Inquirer's Jessica Parks:

The Perkiomen Valley School District is selling the naming rights to its athletic field.

The district will receive $12,500 over a three-year period as part of the corporate sponsorship deal announced Wednesday.

The field’s new name — Superior Credit Union Field at Thomas J. Keenan Stadium — will be featured on the scoreboard, the press box, and all printed materials.

“The introduction of advertising into any public school district can be a sensitive topic, but we feel that this agreement strikes the right balance,” said Superintendent Clifford Rogers.

Rogers added that it was important to the district to keep Keenan’s name on the stadium.

The bank will also get advertising space on the district’s website and a mention in district reports and the electronic sign outside Perkiomen Valley High School.

The bank will also be allowed to conduct giveaways and promotions during some events at the stadium.

The district’s marketing consultant, Jim Bozzini, said he hopes this is “the first of many local business partnerships” for Perkiomen Valley schools.

The district serves nearly 5,900 students from Collegeville, Lower Frederick, Perkiomen, Schwenksville, Skippack, and Trappe.

— Jessica Parks