Ikea, the Swedish company famous for its ready to assemble furniture and accessories, will get into the bicycle business in the U.S. starting next month.
With more people in urban areas, the company felt there was an increased need for easy and flexible transportation, Treehugger reported.
The "Sladda" will be available in two sizes and runs with a belt drive — a "rustproof, durable and maintenance-free alternative to a chain." It weighs about 33 pounds and comes in gray, according to the store's website.
It comes in a flat box with assembly tools. Cost will run $399 for store members and $499 for everyone else
The name chosen for the bike is rather unusual. Sladda means skid, lurch or slip sideways, things you don't necessarily want to happen while riding a bike.
"When you jump on a bike, it is just freedom," stated Steve Howard, IKEA's chief sustainability officer. "You're powered by your own energy, by toast and breakfast cereal, and you can go wherever you want."
Of course, there are accessories.
For extra money, you can buy front and rear racks, a nifty bike trailer and a bike bag that doubles as a backpack.