Archive: January, 2013
Philly.com, the most popular news web site in Philadelphia, announced today an exclusive partnership with Dialsmith resulting in the immediate debut of Slidermetrix, providing Philly.com visitors the opportunity to score (philly.com/rateitnow) their favorite Super Bowl commercials in real-time. Philly.com will be able to provide users, and visitors to the site, cumulative scoring for the most popular and favorite moments from all of the Super Bowl advertisements rated over time. Highlights will then be posted on Philly.com on Super Bowl Sunday, February 3 and Monday, February 4.
"The investment spent on creative advertisements broadcasted each year during the Super Bowl have become a major part of the spectacle, making the event a true programming experience," said Lexie Norcross, Director of Interstate General Media, parent company of Philly.com. “Now Philly.com is first in providing an online destination where our users and new visitors to the site can register their opinions of these advertisements in a way that the whole world can view their real-time reaction.”
“Super Bowl advertisements are always the talk of the country, and now Philly.com is providing our audience the chance to talk back, in real-time, by scoring their favorite ads and comparing their preferences with those of their friends and other Philly.com users,” said Matt Romanoski, Executive Producer of Sports, Philly.com. “We anticipate a tremendous response and believe this will make every Super Bowl party more interactive and entertaining for everyone. We can then use this social rating service approach to determine the most popular moment of all the ads, which promises to be fascinating."
Video: Would you make a deal with the devil for a new Mercedes-Benz if it meant a date with Kate Upton? Find out in this 2013 Super Bowl commercial featuring Upton, Usher, and Willem Dafoe.
Video: Driving in the new Volkswagen Bug will not only melt away all your stress, it will also make you talk like Bob Marley in this 2013 Super Bowl commercial.
Video: What happens in your Hyundai Sante Fe doesn't necessarily stay in your Hyundai Santa Fe in this 2013 Super Bowl commercial.
Video: Go Daddy encourages people to get their original ideas online quickly in this 2013 Super Bowl commercial.
Video: Viewers get to vote on the outcome of race for Coke in this 2013 Super Bowl commercial.
Video: A kid goes to prom solo but his dad's car gives him confidence in Audi's commercial for the 2013 Super Bowl.