Tuesday, September 1, 2015

Local TV viewership for the Gold Cup final

The Gold Cup final broadcast on Philadelphia's Univision affiliate had more viewers than the local ABC, CBS, Fox and NBC affiliates in the same time slot.

Local TV viewership for the Gold Cup final

0 comments

You may have heard that Univision’s broadcast of the U.S.-Mexico Gold Cup final this past Sunday drew 5.4 million viewers nationwide according to Nielsen Media Research.

That total set a new record for Gold Cup games on Univision. So I figured I should try to find out how many of those viewers watched the telecast on Univision’s Philadelphia affiliate, WUVP-65.

Unfortunately, raw Nielsen data isn’t freely available to the public. You have to pay a lot of money to get it, and it shouldn’t surprise you that I wasn’t going to do that.

But I did get a statement from WUVP that gave me most of what I was looking for.

During the broadcast time period Sunday (3:00-5:15 p.m.), WUVP was the second-most watched station in the market “with men, regardless of age, and delivered more men than the local English-language TV stations including WPVI (ABC), KYW (CBS), WTXF (Fox) & WCAU (NBC).”

Not listed in that group was WPHL, which aired the Phillies game starting at 1:30. My hunch is that finished first, which wouldn’t be surprising.

But anyway, it seems to me that for Univision to beat all four of the major English-language networks is worth noting.

As for the national numbers, according to Nielsen, Univision had the highest rating of any television channel during the broadcast among adults between the ages of 18 and 49 in these markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, and Sacramento.

Of the aforementioned 5.4 million total viewers, 1.1 million of them watched the game on KMEX, the Univision affiliate in Los Angeles. According to Nielsen, that number was “47% greater than Sunday night’s combined primetime viewership of ABC, CBS, NBC, FOX, CW, My Network TV and ION stations in that market.”

Philly.com
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Soft Pretzel Logic is Philly.com's college sports blog, with a primary focus on the University of Pennsylvania. You'll also see coverage of the Big 5, other major college sports events in the region, and the annual Penn Relays track and field meet.

Jonathan Tannenwald Philly.com
Andrew Albert Philly.com
Latest Videos:
Also on Philly.com:
letter icon Newsletter