Local TV viewership for the Gold Cup final

You may have heard that Univision’s broadcast of the U.S.-Mexico Gold Cup final this past Sunday drew 5.4 million viewers nationwide according to Nielsen Media Research.

That total set a new record for Gold Cup games on Univision. So I figured I should try to find out how many of those viewers watched the telecast on Univision’s Philadelphia affiliate, WUVP-65.

Unfortunately, raw Nielsen data isn’t freely available to the public. You have to pay a lot of money to get it, and it shouldn’t surprise you that I wasn’t going to do that.

But I did get a statement from WUVP that gave me most of what I was looking for.

During the broadcast time period Sunday (3:00-5:15 p.m.), WUVP was the second-most watched station in the market “with men, regardless of age, and delivered more men than the local English-language TV stations including WPVI (ABC), KYW (CBS), WTXF (Fox) & WCAU (NBC).”

Not listed in that group was WPHL, which aired the Phillies game starting at 1:30. My hunch is that finished first, which wouldn’t be surprising.

But anyway, it seems to me that for Univision to beat all four of the major English-language networks is worth noting.

As for the national numbers, according to Nielsen, Univision had the highest rating of any television channel during the broadcast among adults between the ages of 18 and 49 in these markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, and Sacramento.

Of the aforementioned 5.4 million total viewers, 1.1 million of them watched the game on KMEX, the Univision affiliate in Los Angeles. According to Nielsen, that number was “47% greater than Sunday night’s combined primetime viewership of ABC, CBS, NBC, FOX, CW, My Network TV and ION stations in that market.”

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