Saturday, September 20, 2014
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The 10 most, least respected U.S. brands

The consulting firm CoreBrand did a report on the country's most- and least-respected brands, and there's good news for several Pennsylvania and New Jersey businesses.

The 10 most, least respected U.S. brands

Hershey bars on the assembly line.
Hershey bars on the assembly line.

The consulting firm CoreBrand did a report on the country's most- and least-respected brands, and there's good news for several Pennsylvania and New Jersey businesses.

Pennsylvania chocolate-maker Hershey's is the third-most-respected brand in the nation, CoreBrand found. Also making the most-respected list were Johnson & Johnson, headquartered in New Brunswick, N.J., and Campbell's Soup, headquartered in Camden.

However, Camp Hill, Pa.-based Rite Aid didn't fare as well, making the least-respected list.

CoreBrand says it rated the most respected brands by their familiarity and favorability. Brands with the highest scores in both categories were named most respected; well-known brands with the lowest favorability scores were ranked least respected.

Here are the full lists:

Top 10 most-respected brands
1. PepsiCo and Coca-Cola (tie)
3. Hershey's
4. Harley-Davidson
5. Bayer
6. Johnson & Johnson
7. Kellogg's
8. Campbell's Soup Company
9. Colgate-Palmolive
10. Estee Lauder

Top 10 least-respected brands:
1. Delta
2. Philip Morris
3. H&R Block
4. Denny's
5. Big Lots
6. Best Buy
7. J.C. Penney
8. Capital One
9. Rite Aid
10. Foot Locker

About this blog
PhillyLists is a Philly.com blog. Contributors: Emily Babay, Frank Kummer, Brian X. McCrone, Peter Mucha, Alex Wigglesworth and Sam Wood. Reach The Breaking News team at breakingnewsdesk@philly.com.

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