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#PhillyFive What We're Reading: April 15, 2015

What we're reading.

Stories from around the Web that we're reading this morning. Something for everyone.

Big breaks for corporations on Tax Day. Congress last year passed a $32 billion package of special provisions for businesses. Over the years, corporate America has gotten ever more adept at shifting the tax burden from itself to income earners — married, single, wage earning or salaried. Bill Allison writes for the Sunlight Foundation.

How Independence Blue Cross is using algorithms to better target health care. The promise of savings has others paying attention to the power, and possible drawbacks, of these predictive computer formulas.Todd Bookman reports for Newsworks.org.

Philadelphia police force is still far whiter than the city itself. But it could be worse—a lot worse, reports PhillyMag.com. Also notable from the same shop: If you see a cop stop, start recording. Sadly, that's what it's come to. Here's everything citizens need to know about recording police activity.

Branding 101: How Penn sells itself to prospective students. Students have questioned whether it is an accurate portrayal of how real students experience campus life. Jessica McDowell reports for theDP.com.

Working to stem Philly's brain drain. How do you keep a startup here? Juliana Reyes writes for Technical.ly.

- Sam Wood