Redlasso gets ready to ride again

Redlasso Inc., the Web-based video clipping service that's been dormant for eight months, is ready for its return.

The King of Prussia company shut its service last July after several television networks sued it for copyright and trademark infringement.

But that litigation was settled in late October. This afternoon, Redlasso announced it had struck a deal with Fox Television Stations - one of the plaintiffs - for rights to syndicate content from the local TV news programs of its 16 Fox stations, including Fox29 in Philadelphia. So still no deal with Fox News Network, which handles its cable-produced content.

Redlasso’s video clipping service had been a favorite among many bloggers, because it was easy to find the clips of TV interviews on major network shows.

Bloggers should not notice any change in how the service works when it is restarted in early April, said Redlasso CEO Al McGowan in an interview.

Ron Stitt, Fox Television Stations’ vice president of digital media, said in an interview that the company's agreement with Redlasso is one of several it has with other technology firms to expand the online reach of its content. All media companies struggle with "how fragmented" the Web is, he said.

Redlasso requires bloggers and news-oriented Web sites to register in order to use its service, which allows them to search the content and create customized clips that can be imbedded in a blog posting.

McGowan said Redlasso, which now employs 12 people, is working to reach agreements with other media companies.

You can read my PhillyInc blog posting from last July about Redlasso suspending its service here.