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Friday, November 14, 2008
Reader contends ad campaign can Fixx Toyota

I must share an e-mail I got from a reader reacting to my column about Toyota's current ad campaign featuring a jingle that I simply can't stand.

I hesitate even to mention the '80s rock song "Saved By Zero" because it'll stay in your head all afternoon, and I'll be to blame.

But Chuck Twining, of Glenside, made me laugh today with his take on the automakers' financial woes, my rant and much of The Fixx song catalog. Here goes:

I enjoy your thoughtful articles in the Inquirer's Business section.  However, I am appalled that you dislike the Toyota zero percent financing campaign because of The Fixx's song "Saved by Zero."   As the "Red Skies" hit the economy and it goes "Deeper and Deeper", Toyota needed to do something to encourage sales.  Toyota is "Built for the Future" and it needs its cars "Driven Out" of the showrooms, so "One Thing Leads to Another:"  "How Much is Enough?" to keep Toyota from being like the Big 3 automakers who will "Stand Or Fall" based on government bailouts.

Thanks, Chuck, for reminding me of other songs I'd blotted out of my memory. But still your email's funny, and as he told me in a follow-up, all of us need to laugh a little more right now. "People have survived problems before and we'll get through this one also," he wrote.

(I assumed he was talking about nostalgia for '80s MTV videos, but he may have been referring to the global economic recession.)

All of us have that one radio spot or TV commercial we never want to hear or see again. Maybe it's the music, maybe it's the phone number repeated 15 times in 30 seconds.

Let's hear what makes you reach for the mute button.

Posted by Mike Armstrong @ 12:48 PM  Permalink | File Under: Manufacturing | 1 comment
Comments   
Posted 03:13 PM, 11/14/2008
bfredNYC
I almost threw the clock radio out the bathroom window because of that song. This is not hyperbole, I have thrown radios out of windows before. No one has ever been hurt
1 comments
About Mike Armstrong
Mike Armstrong, a business editor and writer for nearly two decades, is the Inquirer's business columnist and PhillyInc blog editor.
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