Musical chairs at AmeriHealth Mercy

As President Obama stumped for change in health insurance during Monday’s visit to the Philadelphia area, one of the region’s biggest players in that business was making changes of its own.

The AmeriHealth Mercy Family of Cos. announced the promotions of three executives after the change in its chief executive officer at the start of the year.

Michael A. Rashid succeeded Daniel J. Hilferty as president and CEO of the Delaware County-based group of Medicaid managed-care plans as of Jan. 1. Rashid, who has been with AmeriHealth Mercy since 1995, had been executive vice president.

On Monday, Anne Morrissey was named executive vice president and chief operating officer, in charge of the company’s Medicaid health-plan operations in Pennsylvania, Kentucky, South Carolina, and Indiana.

Jay Feldstein, who had been the corporate chief medical officer since 2007, was tapped as interim regional president of the Northeast Region. Meanwhile, Joyce S. Hagen was appointed to a new position - chief marketing and development officer - from regional president of the Midwest Region.

All those changes were related to last fall’s announcement that Independence Blue Cross chief operating officer Christopher D. Butler would retire July 1.

At the time, the big health insurer said it planned an “orderly internal succession” and named two men to replace Butler: Hilferty was promoted to president of health markets, while Independence chief medical officer I. Steven Udvarhelyi was named executive vice president for health services.

Ownership of AmeriHealth Mercy is split evenly between Independence Blue Cross and the Mercy Health System, the Conshohocken-based hospital network.

AmeriHealth Mercy has seven affiliates operating in 13 states, including Keystone Mercy Health Plan and PerformRx, a pharmacy benefit management firm based in Philadelphia. The company bills itself as the nation’s biggest provider of Medicaid managed-care plans, covering more than 6.5 million people.

AmeriHealth Mercy occupies two of the three office buildings in the Airport Business Center in Lester near the Philadelphia International Airport where most of the 1,500 people it employs in the region work.