It's the second most expensive asset you own -- a car. And while a lot of cash-strapped Americans aren't exactly splurging on big-ticket items right now, cars cars cars! are rolling into the Pennsylvania Convention Center for that annual spectacle of highway bling: The Philadelphia International Auto Show.
The Philly car show kicks off Friday with a big media splash before doors open Saturday to the public. With U.S. automotive sales in the dump and dealers disappearing thanks to the recession, organizers this year are hoping to do more than just draw the car-crazed to Center City. As Inquirer reporter Al Haas reports, now more than ever organizers are hoping to drive showroom sales with their dazzling display of 700 cars from 40 different manufacturers.
Whether you love cars, hate cars or are just an old-fashioned news junkie, be sure to check out this blog over the next week. Inquirer scribes Mike Armstrong and Maria Panaritis, along with philly.com host and producer Brandy Bell, join a slew of photographers, videographers and web personalities who'll be posting stories, photos, video packages and updates from the show. We'll feed you more than fenders and tailfins. We'll be talking news and nuggets about a retail sector that touches almost everyone old enough to reach a gas pedal.
Mike Armstrong, a business editor and writer for nearly two decades, is the Inquirer's business columnist and PhillyInc blog editor. Contact Mike via e-mail or at 215-854-2980
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