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Wednesday, April 14, 2010

You hear it all the time: The U.S. government can just print money to paper over its financial woes, but states and cities can’t.

Actually, they can. What is called “scrip” was quite common during the Depression, issued by cities, counties, companies and other organizations. Just last year, California issued IOUs to carry it through its annual budget crisis.

Now Ardmore’s business improvement district hopes its Downtown Dollars will provide the economic stimulus needed to promote shopping in the Main Line community.

That’s right. The Ardmore Initiative is printing its own money in a pilot effort that will launch May 3. We’re talking actual paper money in denominations of 10 and 20 Downtown Dollars that a consumer can buy for half the face value. And yes, it’s legal.

In essence, it will cost half as much to shop or dine out at participating merchants within the boundaries of the Ardmore Initiative using Downtown Dollars, which will be valid for 90 days from the date of purchase.

The idea came from the chairman of the business group, John A. Durso Jr., who’s a vice president at St. Edmond’s Federal Savings Bank. He’d heard of some Detroit businessmen trying to encourage spending in their distressed city by creating “Detroit Cheers” currency. Durso also was familiar with various online efforts to provide discounts at local stores and restaurants.

But he knew, too, that Ardmore’s locally owned small businesses weren’t in a position to be offering big discounts after a nasty winter and the slow economic recovery for Main Streets everywhere.

“The federal government’s stimulus hasn’t trickled down to small business,” he said.

As a banker, Durso knows a little something about money. In February, he asked the Ardmore Initiative, which focuses on improving the commercial district, to subsidize the creation of a local currency that could be used at participating merchants.

It’s not unheard of. Besides the Detroit effort, so-called community or local currencies have sprouted and faded in various parts of the nation over the years, mainly backed by community groups, including “BerkShares” in western Massachusetts and “Ithaca Hours” in upstate New York.

The Ardmore Initiative board approved the idea. Within a few weeks, they’d settled on a dollar design and security features. Ardmore’s Hayden Printing agreed to print the money.

It’s very much an experiment that’s capped at $10,000. The Ardmore Initiative is subsidizing the program using $5,000 from its budget and will spend $1,000 creating the actual currency. Consumers would contribute $5,000 buying the Downtown Dollars.

Merchants aren’t required to supply any discounts, but they may wind up doing so, according to Christine Vilardo, executive director of the Ardmore Initiative.

So far, about 70 businesses within the district have agreed to accept Downtown Dollars. Harry Althouse, who’s run an antiques store called Harry’s Treasures & Collectibles on Lancaster Avenue for 13 years, is one of them. While he hopes to see customers using Downtown Dollars in his shop, Althouse said he intends to buy some to spend at restaurants in town.

Backers hope the discounted dollars will prompt shoppers to spend more money in Ardmore.

There are some notable exclusions from the program: nearly any retailer that’s part of a national chain, and Suburban Square shopping center, which is not located within the Ardmore Initiative’s boundaries.

Between May 3 and June 6, people will be able to buy Downtown Dollars at the Ardmore Initiative’s offices weekdays between 10 a.m. and 4 p.m. Individuals are limited to a maximum purchase of $200 for the duration of the program. And no change will be given in a transaction in which only Downtown Dollars are used.

The business group will have all the rules, as well as the names of the participating merchants, on its Web site when the program launches.

Will it work? The Ardmore Initiative will know when the whole thing’s over by Sept. 6 whether it wants to bring Downtown Dollars back for the holiday shopping season.

But I have to admit, it’s a daring effort, a far cry from the kinds of activities, such as planting flowers and hanging street decorations, that are usually done by business districts.

 

Posted by Mike Armstrong @ 6:30 AM  Permalink | File Under: Economic Development | | Small Business | 8 comments
Comments   
  • 0 like this / 0 don't   •   Posted 7:25 AM, 04/14/2010
    I think this could work enough to recoup the investment. Discount "dollars" plus lower sales tax than Philly should equal people's money.
    BMVILLA
  • 0 like this / 0 don't   •   Posted 10:50 AM, 04/14/2010
    For those of us that work full time, how are we supposed to buy these Downtown dollars?
    drjen
  • 0 like this / 0 don't   •   Posted 11:13 AM, 04/14/2010
    In order for it to be a success, lots of businesses have to accept them. Otherwise, its no better than a coupon...actually, worse, as the money paid for the script would be lost if not used.
    Citizenc92
  • 0 like this / 0 don't   •   Posted 11:32 AM, 04/14/2010
    drjen, there's a hyperlink to the Ardmore Initiative in the story. Click on the link and call them with your question. I'd give you the number, but teaching you to fish seems more appropriate. And Citizenc92, thanks for upbeat feedback. You're obviously a small business owner. BTW, the term is "scrip", not "script."
    A Friend
  • 0 like this / 0 don't   •   Posted 11:47 AM, 04/14/2010
    For those of you who would like to purchase Downtown Dollars but cannot get to our offices during normal business hours we have a few options. 1) We are going to be open during the First Friday Main Line events in May and June so you can come to our offices then. 2) We will be at the Clover Market on May 9 & 23, located between Lancaster Avenue and Cricket Terrace and will be selling Downtown Dollars there. 3)During our Ardmore Blossoms event, June 6 11am-4pm there will be a table set up for purchase. 4) Starting May 3, Downtown Dollars will be available for purchase on our website www.allaboutardmore.com I hope this helps clarify all of your concerns.
    Ardmore Initiative
  • 0 like this / 0 don't   •   Posted 12:10 PM, 04/14/2010
    excellent!! I am ready to purchase some Downtown Dollars!!! and speaking of plants...who hangs the fake plants in Ardmore...so ugly..if we can't afford them like Bryn Mawr, then it is best to do without...just saying...
    A Friend
  • 0 like this / 0 don't   •   Posted 5:11 PM, 04/14/2010
    This is great. So you could go to a place like Gerhard's Appliances on Rittenhouse Place and buy a $400 washer for $200 or that 42" flat screen I keep hearing them advertise thats $499 for like $300! I think this is a great idea and I know I will personally take advantage of it!
    BenFox
  • 0 like this / 0 don't   •   Posted 3:30 PM, 04/19/2010
    $10,000 of face value is the max they will sell. Don't even bother. 50 people will show up Monday morning and buy $200 worth each, and then it's all gone. They question is how early they will ine up Monday morning. There's no such thing as a free lunch. They're just spending $1,000 to give away $5,000 in exchange for some free publicity, which is worth more than the $6,000 they're spending.
    mGirsh


8 comments
About Mike Armstrong
Mike Armstrong, a business editor and writer for nearly two decades, is the Inquirer's business columnist and PhillyInc blog editor. Contact Mike via e-mail or at 215-854-2980