"Super Size Me" director Morgan Spurlock's new film, "The Greatest Movie Ever Sold," is a closing-night selection for the Philadelphia CineFest, which runs April 7 to 14.
Spurlock will speak at the Ritz East (125 Sansom) screening of the documentary about inescapable advertising, branding and product placement that he funded (how else?) through branding, advertising and product placement.
It's the local premiere of the movie, which won great reviews at the Sundance Film Festival. Spurlock also will attend an after-party at Positano Coast (2nd & Walnut).
CineFest artistic director Josh Goldbloom says he hopes that the entire festival is "one giant party all week long," and is glad to have the Trocadero (1003 Arch), Painted Bride (230 Vine) and the Piazza at Schmidts among venues.