Mark-Paul Gosselaar, Tyson Beckford here for Kiehl's AIDS event

You can catch model Tyson Beckford and Mark-Paul Gosselaar, who now stars in TNT's "Franklin & Bash," but will forever be known as Zack Morris of "Saved by the Bell," outside

Kiehl's (18th & Walnut) from 11 a.m. to 1 p.m. on Aug. 1. They are just two of the motorcycle riders in Kiehl's LifeRide for amfAR, an AIDS research organization, that begins its ride from the store.

Former "Top Chef" contestant Jennifer Carroll, who runs the Ritz-Carlton's 10 Arts by Eric Ripert, will host the event.

The ride is expected to raise at least $100,000 for amFAR. Kiehl's president, Chris Salgarrdo, and ESPN host Alain de Cadenet lead the cycle ride.

The riders will also visit Southwest Philly's Simeone Foundation Automotive Museum of classic race cars before taking off on their seven-day trek, which includes stops in Boston and New York.

At the store on Aug. 1, Carroll will serve some of her 10 Arts fare, and other vendors will provide food and drinks. Kiehl's will make a donation to amFAR for every customer who comes into the store that day. For more info, visit or

Read more from our column in Thursday's Daily News.