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Monday, June 29, 2009
Bensalem company pulls Billy Mays spots for a week, soon to debut more
Media Enterprises CEO Bill McAlister on-set with Billy Mays

Top executives at Bensalem's Media Enterprises, Inc. are having an internal meeting today, a spokeswoman confirms, to decide whether the company will continue to air commercials for its products hosted by pitchman Billy Mays, who died at home Sunday in Tampa Bay, Florida. Mays, who was 50, worked infomercials for Media Enterprises' Mighty Putty and Mighty Mendit, and recenty taped spots for some of its newer products, which may or may not see the air.

UPDATE: Media Enterprises reports that in agreement with the wishes of the Mays family,his Mighty Putty and Mighty Mendit commercials will be pulled from the air until July 6, after his funeral. Additionally, on July 11 Mays will be seen on commercials for two new Mighty products: Mighty Tape and the Super Pack, which includes Mighty Putty, Mighty Putty Wood and the new Mighty Steel. “After ten years as Billy’s business associates and personal friends there is no doubt that Billy would expect the show to go on,” said Bill McAlister, president of Media Enterprises. “A brief moment of advertising silence seems to be fitting tribute to the world’s greatest infomercial voice. He will be missed.”

Mays’ royalties from sales of Mighty products will go toward his family.


 

Posted by Dan Gross @ 1:20 PM  Permalink |
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