UPDATE: The Associated Press has an interesting story on what "Puppy Bowl" means to the nation's shelters. Some 300 rescue puppies and kittens have been featured over the past nine years in the games - which last year drew a record 9 million viewers. Also, shelters report seeing a "Bowl bump," higher adoption rates after the event airs. I also neglected to mention that hedgehogs are joining kittens in the halftime show this year.
And for those interesting in multi-platform viewing, Animal Planet has teamed up with Yahoo to bring Puppy Bowl Plus available on Android and iOS with live polls, video extras, exclusive photos, real-time meme generator CapIt and much more. Or follow @MeepTheBird to get the latest updates from his bird’s eye view of the stadium, including all the puppy penalties and behind-the-scenes action.
Pennsylvania SPCA pups didn't make the cut for this year's "Puppy Bowl," but you can catch them live on TV this week as they make their New York City tour promoting the blockbuster event.
For the uninitiated, "Puppy Bowl" is the wildly popular "cutest sports event of the year" featuring a furry skirmish of rescue puppies on a toy-filled mini gridiron set that airs on Animal Planet ahead of the Super Bowl.
The game is filmed in October, so by the time it airs on Super Bowl Sunday the pups who played are either too big to be held during a media tour or, hopefully, already adopted.
So Animal Planet recruits a new line up of shelter pups to help promote the game. This year the PSPCA was named as the primary promo shelter and will supply puppies (five pit bull siblings, 1 Pomeranian mix and two pit mixes all between 8 and 12 weeks old and looking for homes!) direct from the streets of Philadelphia for national media appearances this week.
"The message is the same," says PSPCA spokeswoman Wendy Marano. "Adopt don't buy."
The puppies will get air time on Good Morning America, CNN and Fox. On Thursday they pups will join business honchos high above the trading floor of the New York Stock Exchange to participate in the morning bell ringing to open NASDAQ (watch here).
Puppy Bowl IX starts Sunday at 3 p.m. on the Animal Planet. Don't miss the kitty halftime show.
You can follow the PSPCA's New York tour via Facebook or Twitter.
Here's the line up:
Wednesday, Jan. 30
Good Morning America between 9-10 a.m.
Thursday, Jan. 31
NASDAQ Opening Bell 9:30 a.m.
Fuse TV "Trending 10" -- taped segment airs at 6 p.m. 1/31
Friday, Feb. 1
CNN Starting Point 6:45 a.m.
Fox & Friends 8:30 a.m.