ETrade has its baby.
Volkswagon and Suburu have their driving dogs (and sometimes cats).
It seems dogs have replaced sexy women as the way to sell vehicles these days, popping up in more and more car commercials, along with the more predictable - but no less creative - pet food ads.
The website Dogster recently compiled its Top Ten favorite dog-themed TV commercials of 2012.
Leading the list is "The Bark Side." one of several hit VW commercials with "Star Wars" themes.
Tune in for more canine car capers no doubt in 2013.