Ron Burgundy has been making appearances as if he has some sort of movie coming out.
First, the 59 percent sales spike for Dodge Durangos thanks to Burgundy's commercials. Then, his interview with Conan O'Brien in which he admits the Durango is "a terrible car" and announced his advocacy of Toronto mayor Rob Ford.
Now, in a move that has nothing to do with Dodge Durangos, yet, Burgundy is set to join TSN for coverage of opening day of Tim Horton's Roar of the Rings next Sunday.
"This is gonna end terribly," Burgundy says in promotions for the event.