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Rangers launch furious marketing campaign for Cole Hamels

When Cole Hamels was traded to the Rangers, the focus largely fell on the prospect haul the Phillies received. But the Rangers, trying to compete with the Angels and Astros in the AL West, landed a new ace to pair with Yu Darvish.

While Phillies fans can look forward to the future, Texas fans can be excited about where the current season will go. Hamels will make his first start for the Rangers Saturday, and the team is not holding back in its embracing of both him and Jake Diekman, especially on the team's official Twitter page:

But they're not content to simply let fans gawk at their social media presence; there are shirseys to sell, and already the Rangers have merchandise on hand, with not even an entire day passing before the Cole Hamels trade became official.

It's going to be weird to see Hamels pitch for another team. But they certainly appear to be prepared to have him there.