Ominous IronPigs campaign tells you to 'smell the change'

The Lehigh Valley IronPigs, constant innovators of the minor league baseball genre, are up to something. So far, we know two things:

  • You can smell it.
  • It involves bacon?

Will the IronPigs be murdering their mascots and gleefully barbecuing them on opening day? We can only assume, in our nightmares.