The annual Consumer Electronics Show in Las Vegas is in full force right now and amidst the announcements of things like curved HDTVs and new handheld gaming devices, T-Mobile and Major League baseball have made a surprising announcement.
T-Mobile has been announced as the new "Official Wireless Sponsor of MLB" and part of that agreement includes a rollout of 'bullpen cellphones'. That's right, gone are the days of the landline phone connecting the manager in the dugout with the coaches in the bullpen. Instead, and I swear this isn't a goof, T-Mobile will be providing custom Samsung Galaxy S3 phones just like the ones that you can buy in-stores right now.
Called the "On-Field Communication System", this new technology is being hailed by MLB for offering "greater mobility as wellas options for future innovation within the game." It also allows MLB to make a boatload of money by T-Mobile paying to slap their logo all over dugouts and bullpens all over the game.
On a less cynical note, this will actually benefit fans becase the deal also has T-Mobile pledging to beef up wireless coverage in ballparks across the country, presumably bringing about an end to do the days of fans being unable to send a Twitpic of their totally killer seats out to all of their Twitter followers because of an overcrowded network at the stadium. T-Mobile will also be partnering with MLB to provide "promotional opportunities and unique offers for MLB.com content" to subscribers.