Saturday, August 2, 2014
Inquirer Daily News

Will Ferrell and Joseph Gordon-Levitt in indie bummer product placement collusion

Actors Will Ferrell and "(500) Days of Summer" and "Inception" star Joseph Gordon-Levitt both have downbeat indie films opening this week -- and both use cans of Pabst Blue Ribbon as props

Will Ferrell and Joseph Gordon-Levitt in indie bummer product placement collusion

Will Ferrell kicks back with his belongings in "Everything Must Go." Note the can of Pabst atop the styrofoam cooler.
Will Ferrell kicks back with his belongings in "Everything Must Go." Note the can of Pabst atop the styrofoam cooler.

Does Morgan Spurlock know about this? In POM Presents: The Greatest Movie Ever Sold, the documentarian dives deep into the world of media marketing and product placement, revealing how companies fork over big bucks to get their cars and computers, sunglasses and pomegranate beverages into the movies -- and into the hands of movie stars. But it’s hard to believe Pabst Blue Ribbon paid up to have Will Ferrell, as a lapsed AA-member whose just been fired and kicked out of his house, downing can after can of the all-American brew. And in Hesher, a wobbly indie about a menacing metal-head who invades a grieving family’s home and upends their lives, Joseph Gordon-Levitt likewise clings to a PBR as he gives a third-act eulogy laced with profanity and doom. Pabst Blue Ribbon, the beer of losers?

Steven Rea Inquirer Movie Columnist and Critic
About this blog

Steven Rea has been an Inquirer movie critic since 1992. He was born in London, raised in New York City, and has lived in Los Angeles, San Francisco and Iowa City, Iowa. His column, "On Movies," appears Sundays in Arts & Entertainment, his reviews appear in the Weekend section on Fridays, and his blog, On Movies Online, can be found here. He is a member of the National Society of Film Critics.

Steven Rea's previous blog posts can be found here. Read his most recent columns and reviews, here. He is the author of the book “Hollywood Rides a Bike,” and also curates the movie stars and bicycling photo blog, Rides A Bike.

Reach Steven at srea@phillynews.com.

Steven Rea Inquirer Movie Columnist and Critic
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