Wednesday, September 17, 2014
Inquirer Daily News

Soul Storage -- unburden thyself!

New website promises to extract your soul from your body and make life angst-free. Really. (Or really, somebody's just trying to get you to go see their movie.)

Soul Storage -- unburden thyself!

 

In Cold Souls, opening Aug. 21, Paul Giamatti plays Paul Giamatti, a New York-based actor and star of such estimable fare as Sideways and HBO’s John Adams. Things aren’t going particularly well in his life right now, though, and he reads an article that might offer help: It’s about the Soul Storage Company, an operation, run by “world renowned neurologist” Dr. David Flintstein, that will remove your soul from your body and let you get on with things, unencumbered by angst and woe. Soul Storage’s motto: “Unburdening Made Easy.”
 
And like Lacuna, Inc., the storefront institute in Eternal Sunshine of the Spotless Mind that promised to erase painful memories from its clients’ minds, the Soul Storage Company has a website offering its services, and testimonials, for any and all surfing the Net. It’s a spiffy piece of movie-marketing. Check out the Soul Storage Company site here.
 
And check out Lacuna, Inc.’s here.
 
Fans of J.J. Abrams’ epic TV undertaking, Lost, might want to book tickets on Oceanic Air’s site, here. (Then again, you may not, depending how you feel about time travel and parallel universes.)
 
One of the first elaborate fake url’s tied to a film was the Godsend Institute's site, which specialized in cloning children. It was schemed up to promote 2004's Godsend, the parenting spook-o-rama starring Greg Kinnear, Rebecca Romijn and Robert DeNiro as the mad doctor, Richard Wells, head on the Institute. Lots of folks fell for the site -- folks outraged at the concept of cloning your kid, and folks who wanted to sign on to clone theirs.
Steven Rea Inquirer Movie Columnist and Critic
About this blog

Steven Rea has been an Inquirer movie critic since 1992. He was born in London, raised in New York City, and has lived in Los Angeles, San Francisco and Iowa City, Iowa. His column, "On Movies," appears Sundays in Arts & Entertainment, his reviews appear in the Weekend section on Fridays, and his blog, On Movies Online, can be found here. He is a member of the National Society of Film Critics.

Steven Rea's previous blog posts can be found here. Read his most recent columns and reviews, here. He is the author of the book “Hollywood Rides a Bike,” and also curates the movie stars and bicycling photo blog, Rides A Bike.

Reach Steven at srea@phillynews.com.

Steven Rea Inquirer Movie Columnist and Critic
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