Tuesday, January 27, 2015

My Little Pony: Retribution of the Magic Unicorns?

With the whopping box office success of "Transformers" and "G.I. Joe," Paramount and Hasbro try to figure out what's next

My Little Pony: Retribution of the Magic Unicorns?

 

Add up the box office of the whopping summer hits Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra and the number you get (and this is just the domestic tally, as of Aug. 13) is on the far side of $465 million.
So, what next for the matchup between Paramount Pictures, distributors of said films, and Hasbro Toys, owner of the trademarks on Transformers and Joe? The studio and the toymaker must be wracking their respective noggins trying to find more lucre in the vaults. Um, I mean, on the Toys R Us shelves. 
Well, Hasbro owns the Nerf Balls. How about a live-action, CG-driven action thriller about anthropomorphized foam orbs plotting to destroy the Eiffel Tower? Nerf Balls: Retaliation of the Dart TaggersMichael Bay is said to be interested.
And then there’s the venerable rainbow-hued My Little Pony gang. How about a live-action, CG-driven action thriller in which Pinkie Pie and Scootaloo must thwart an evil plot to turn Ponyville into a glue factory and destroy the Eiffel Tower? G.I. Joe helmer Stephen Sommers is already at work on the storyboards.
 
Steven Rea Inquirer Movie Columnist and Critic
About this blog

Steven Rea has been an Inquirer movie critic since 1992. He was born in London, raised in New York City, and has lived in Los Angeles, San Francisco and Iowa City, Iowa. His column, "On Movies," appears Sundays in Arts & Entertainment, his reviews appear in the Weekend section on Fridays, and his blog, On Movies Online, can be found here. He is a member of the National Society of Film Critics.

Steven Rea's previous blog posts can be found here. Read his most recent columns and reviews, here. He is the author of the book “Hollywood Rides a Bike,” and also curates the movie stars and bicycling photo blog, Rides A Bike.

Reach Steven at srea@phillynews.com.

Steven Rea Inquirer Movie Columnist and Critic
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