Add up the box office of the whopping summer hits Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra and the number you get (and this is just the domestic tally, as of Aug. 13) is on the far side of $465 million.
So, what next for the matchup between Paramount Pictures, distributors of said films, and Hasbro Toys, owner of the trademarks on Transformers and Joe? The studio and the toymaker must be wracking their respective noggins trying to find more lucre in the vaults. Um, I mean, on the Toys R Us shelves.
Well, Hasbro owns the Nerf Balls. How about a live-action, CG-driven action thriller about anthropomorphized foam orbs plotting to destroy the Eiffel Tower? Nerf Balls: Retaliation of the Dart Taggers? Michael Bay is said to be interested.
And then there’s the venerable rainbow-hued My Little Pony gang. How about a live-action, CG-driven action thriller in which Pinkie Pie and Scootaloo must thwart an evil plot to turn Ponyville into a glue factory and destroy the Eiffel Tower? G.I. Joe helmer Stephen Sommers is already at work on the storyboards.