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Monday, August 31, 2009
Micky and Goofy and Spidey, too!

 

In a huge deal that promises to shake up the superhero franchise business – and the theme park and merchandizing businesses – Disney and Marvel Comics announced today that the former was acquiring the latter, to the tune of $4 billion.
 
That means that once the dust (and the sequel rights?) settles, the likes of Spider-Man, Iron Man, the X-Men, Captain America and the Fantastic Four will be pitching their tents -- and their tentpoles -- in the Magic Kingdom. It’s a mighty stable of brand names, a gaggle of caped crusaders and costumed avengers (including the Avengers) that boasts mega-cross-generational appeal and that shows no sign of flagging in popularity. The Mouse House now has its very own squad of neurotic, wisecracking crime-busters to bust up the box office with. 
 
“By the hammer of Thor!” as 30 Rock’s Liz Lemon likes to exclaim.
 
Posted by Steven Rea @ 1:04 PM  Permalink | Post a comment
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About Steven Rea
Steven Rea has been an Inquirer movie critic since 1992. He was born in London and raised in New York City, where he graduated from Stuyvesant High School. He graduated from San Francisco State University with a major in English and Creative Writing, and attended the Writers Workshop graduate program at the University of Iowa. His column, "On Movies," appears Sundays in Arts & Entertainment, and his reviews normally run in the Weekend section on Fridays.

Steven Rea's previous blog posts can be found here.

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