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Wednesday, July 8, 2009

"Pixar's Up increased its tally to $264.8 million in 38 days. It flew past The Incredibles to become the second highest-grossing Pixar movie." -- Brandon Gray, Box Office Mojo, July 6, 2009

A few weeks before Up opened in theaters on May 29, the Times ran a story in its Business pages about how shareholders were irked at Disney – and Pixar – because there was no way a movie with a septuagenarian hero, a grumpy widower voiced by Ed Asner, was going to do the kind of box office that previous Pixar titles like Cars and The Incredibles did.

The demographics were all wrong. Kids won't want to see it. Twentysomethings? They’ll stay away in droves. Toys? What toys?

If Up was even a modest success, it wasn't going to do the shareholders any good.

So there's the Box Office Mojo report, and the Variety headline from last week: "Up Figures to See Incredible Sights," with a forecast that not only will Pixar's Up pass The Incredibles in business, it might even get to Finding Nemo numbers - the CG animation studio's top money maker at $340 million. Like its protagonist and his balloon-buoyed domicile, Up continues to ascend.

'I wasn't sure whether I should be offended or gratified by that article," Pete Docter, Up's director and co-writer, said, referring to the Times piece, in an interview a few days before the (yes) mega-hit's release. "Because they sort of went out of they way to say, well, all signs point to this being a really great film, but we have this issue with the marketability. And I guess I can understand that if you've not seen the film.

"When you just pitch it — you know, it's a 78-year-old man who floats his house — you'd say, 'What!?' But our job has always been the same, and it’s very clear: Don’t worry about marketing. We never approach the films from, 'What’s going to appeal to the 8-to-12 year-old-set, blah blah blah.' We just make movies that speak to us as an audience, knowing that we want to reach everybody else. And (Disney chairman) Bob Iger and (Disney-Pixar animation chief John Lassiter have both said, 'Just make great films, that’s your job. And if it happens to work out well with marketing and toys and whatever else, then, great.' But you know if you put the cart before the horse that way, if you try to just sell toys, I think you know where that goes.

"Our job is just to make sure that the audience feels the movie and is entertained by it, and everything else will fall into place.

"You know, even Toy Story, I remember getting a memo from some marketing folks saying we don’t see the marketing potential in this film!.. I think I still have that somewhere."

Posted by Steven Rea @ 8:23 AM  Permalink | Post a comment
Tuesday, July 1, 2008
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Berg in non-Hancock cap

Peter Berg had a couple of scraps with the MPAA's ratings board to win a PG-13 rating for Hancock --the Will Smith super(anti-)hero blockbuster.

"They hate sexual intercourse," says the director. "They hate sex, and they hate the word f---. It’s really that simple."

There's also the issue of "general intensity," a catch-all category that had Berg trimming seconds from the movie's final hospital room scene. An opening sequence in which Smith's Hancock tries to kill himself was also excised -- "just very dark," says Berg. "And there’s a lovemaking scene with Hancock and a groupie which I thought was pretty hilarious. That will be on the DVD."

Berg, who went from acting (The Last Seduction, TV's Chicago Hope) to directing (Very Bad Things, a bachelor party nightmare black comedy, was his first), has a bunch of things in the works. Right up there is a new version of Frank Herbert's sci-fi classic, Dune. The same desert planet epic was adapted for the screen back in the Eighties. David Lynch directed, and Kyle MacLachlan, Virginia Madsen ad a giant sandworm starred.

"We’re looking for writers right now," Berg reports. "That’s probably a couple of years off in the distance, but, yeah, I definitely want to do my interpretation."

And what about the Lynch Dune?

"I thought it was intresting, and I think it left the door open for some interpretation. My experience with Dune, reading the book in highschool, is [it's] kind of a more muscular adventure tale than I think has been realized onscreen. Something a little rougher and a little more muscular. And I think our worm’s going to be a little bit more ferocious."

Berg is also doing a new TV series with Ron Moore, the creator of Battlestar Galactica, called Virtuality, that starts shooting next month.

"And then I think I might do a movie called Lone Survivor, a kind of Black Hawk Down-style film about a gunfight that the Navy Seals get into in Afghanistan."

Posted by steven rea @ 4:09 PM  Permalink | Post a comment
Tuesday, June 17, 2008
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Expanding Black

Defying the filmmaking rule that you don't talk about upcoming projects until you're actually on set and the cameras are rolling, Steve Conrad-- writer and director of the new John C. Reilly/Seann William Scott workplace comedy, The Promotion -- laid out the plot details of his probably-going-to-happen next pic, with Jack Black committed to star. It's called The Expanding Mailman. Here goes:

"Essentially, The Expanding Mailman is about a graduate student of astrophysics at MIT and while he’s on lunch break he’s staring at a sunflower.... Something about the geometry of the sunflower face allows him to glimpse the mathematical expression that explains the origins of the universe. So he’s discovered, essentially, why we’re here, in math, and he’s so overcome by it that he bursts into this very famous professor’s lecture hall, and interupts the lecture.

"And in his enthusiasm to share this revelation he grabs the professor very roughly and starts screaming this theory — just out of sheer glee. But the professor thinks he’s being assaulted and calls campus security and they sedate the student, and he wakes up the next morning in a straitjacket having barely retained this very long theory in his head, and escapes into the town to try to find a pen so he can write it down.

"He gets kicked out of school and he is having a credit withheld, and so he becomes a mailman, and the story starts 15 years later where he’s been a mailman for 15 years and he’s haunted by having at one point understood Everything and now he just can’t remember. And then the real movie starts… a big, crazy adventure."

Conrad, whose script credits include The Weatherman and The Pursuit of Happyness, will direct. He hopes.

"People tell you not to talk about them until they’re real. But they’re never real, so you have to just pretend that you’re making it. Next thing you know, someone shows up with a camera."

Posted by steven rea @ 9:07 AM  Permalink | Post a comment
Friday, May 30, 2008
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Brad finds CIA CD
Great first trailer for the Coen Brothers' Burn After Reading, the Oscar-winning freres' screwball spy caper, starring George Clooney, John Malkovich, Frances McDormand, Tilda Swinton and Brad Pitt, wearing some weird blond streaked 'do. Check it out here <a href="http://movies.apple.com/movies/focus_features/burn_after_reading/burn_after_reading-red-tlr_h480.mov </a>
Posted by steven rea @ 2:42 PM  Permalink | Post a comment
Friday, May 23, 2008
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Rastaman vibration

Never mind the big news that Martin Scorsese will be making the authorized Bob Marley documentary slated for a February 6, 2010 release -- which would have been the reggae superstar's 65th birthday. Scorsese, whose Rolling Stones concert doc, Shine a Light, came out a couple of months ago, and who has committed to making a George Harrison doc, too, bowed out of doing the Bob doc because of scheduling conflicts. (Scorsese is in the throes of Shutter Island, from a Dennis Lehane novel, with Leonardo DiCaprio, Ben Kingsley, Emily Mortimer and Michelle Williams, right now.)

Anyway, no Marty, no cry. Jonathan Demme has been nabbed to replace Scorsese on the Marley bio, and in many ways he's better suited for the project. Demme has a history of music pics, from the groundbreaking Talking Heads title, Stop Making Sense, to the Robyn Hitchcock concert pic Storefront Hitchcock to catching Neil Young in Heart of Gold. Demme, who is editing a new Neil Young concert film right now, has also shown fine musical tastes in the soundtracks to his fiction features.

"I am thrilled and humbled by this extraordinary opportunity to participate in fashioning a motion picture that can serve as a worthy vessel for the spiritual and musical brilliance of Bob Marley," Demme said in a statement. 

 

Posted by steven rea @ 1:15 PM  Permalink | Post a comment
Thursday, May 15, 2008
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Downey tests his metal

Caught on the phone in Paris the week before Iron Man exploded on screens with a worldwide opening weekend take of $200 million-plus, Robert Downey Jr. was already talking about sequels, about the kick he got playing the playboy industrialist superhero in the titanium flying suit.

"It's really weird, it’s very strange how engaging it is, and Jon [Favreau, the director] and I find ourselves sitting around dreaming up storylines for making a couple more of these," Downey says. (And this is before Marvel Entertainment announced that there would, indeed, be an Iron Man sequel.) "And you see the pitfalls, too, you see what historically happens: Usually, the first one’s the best one, the second one goes `bigger,' and the third one falls apart.

"So, that, to me, would be the real Zen of it -- it would be to actually make three movies that stood up on their own."

Posted by steven rea @ 1:19 PM  Permalink | Post a comment
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About Steven Rea
Steven Rea has been an Inquirer movie critic since 1992. He was born in London and raised in New York City, where he graduated from Stuyvesant High School. He graduated from San Francisco State University with a major in English and Creative Writing, and attended the Writers Workshop graduate program at the University of Iowa. His column, "On Movies," appears Sundays in Arts & Entertainment, and his reviews normally run in the Weekend section on Fridays.

Steven Rea's previous blog posts can be found here.