New Brunswick, which has become the epicenter of original equity theater in New Jersey, hopes to further enhance that position by building a new $172 million Performing Arts Center. The facility will be home to George Street Playhouse, Crossroads Theater Co., and American Repertory Theater. It will also provide additional space to Rutgers’ Mason Gross School of the Arts, located about five minutes away on the New Brunswick Campus.
The center is being put up on the site formerly occupied by the George Street Playhouse and Crossroads Theater, which were torn down this summer. It sits across from Monument Square Park.
The project is a public-private partnership that includes Rutgers University, as well as Devco, the private, nonprofit urban real estate development organization created in the mid-1970s to initiate redevelopment projects in the city and elsewhere in New Jersey. Devco is also known as the New Brunswick Development Corporation.