Thursday, July 24, 2014
Inquirer Daily News

Atlantic City Places $20 Million Bet on Younger, Hipper Crowd

As Atlantic City's "Do AC" campaign enters its second year, the Atlantic City Alliance, a casino-funded marketing group, is refocusing its message, promoting specific events it hopes will pull in more tourists rather than emphasizing AC as a clean and safe place to visit.

Atlantic City Places $20 Million Bet on Younger, Hipper Crowd

The parent company of Caesar´s (left), Caesars Entertainment Corp., is contending with more than $20 billion in debt. (Mel Evans / Associated Press)
The parent company of Caesar's (left), Caesars Entertainment Corp., is contending with more than $20 billion in debt. (Mel Evans / Associated Press)

As Atlantic City’s “Do AC” campaign enters its second year, the Atlantic City Alliance, a casino-funded marketing group, is refocusing its message, promoting specific events it hopes will pull in more tourists rather than emphasizing AC as a clean and safe place to visit.

Atlantic City, meanwhile, is still struggling to find its feet.

Entertainment and food revenue leveled off in 2013, according to the ACA's 2014 report, after increasing for the previous four years.

Casinos continued to lose money, although at a slower rate.

And 2013 revenue was flat, or at least posted a very modest gain, which Liza Cartmell, president of the ACA, blamed partly on Hurricane Sandy. Cleanup from the storm, which hit the city at the end of 2012, lasted well into 2013. A bitterly cold, snowy winter also kept potential visitors at home.

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