Friday, April 25, 2014
Inquirer Daily News

Opinion: Buono Needs to Hit Christie Where He's Weakest -- Economy, Jobs, Taxes

When a candidate's campaign team -- manager, consultant, pollster, fundraiser, and communications director -- convene to plot strategy, fundamental to their decisions is the bit of advice most favored by consultants: "Whatever moves the numbers."

Opinion: Buono Needs to Hit Christie Where He's Weakest -- Economy, Jobs, Taxes

Chris Christie and Barbara Buono.
Chris Christie and Barbara Buono.

When a candidate’s campaign team -- manager, consultant, pollster, fundraiser, and communications director -- convene to plot strategy, fundamental to their decisions is the bit of advice most favored by consultants: “Whatever moves the numbers.”

The numbers, of course, are the polling data that the team pores over to identify top-level issues, develop effective responses, and reach advertising decisions, the last being particularly crucial because of the millions of dollars involved.

Presumably, the campaign team for Democratic gubernatorial candidate Barbara Buono has had several such sit-downs, but so far at least has had little success in moving the numbers.

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