A kiss of poo? What's it look like to you?

Hershey's new logo is drawing some less than favorable reviews, with many comparing the Hershey Kiss at the end to scat. I prefer to think of it as Mr. Hankey, the Christmas chocolate. (Thanks to Trending blogger Nick Vadala for giving me a rash of you know what over not having this earlier.)

Consumerist.com says it was "probably well-intentioned. But as they say, the road to hell is paved with good intentions - and littered with poo from jerks who don't pick up after their dogs."

Fast Company's design section says, "with apologies to Hershey's chocolate company... your new logo kinda stinks."

And Huffington Post went so far as to give step-by-step instructions on how to turn the logo into more of a "poop emoji."

What do you think? Reply below.