At the boutique Down to Earth Kids in Lafayette Hill, airbrush artist Paul Madonna hands off a customized shirt for Sara Cohen, 12 (left). It’s bears her name and the name of her summer camp. "At this age," says a fashion consultant, "they crave things with their names on it." STEVEN M. FALK / Staff
While was reporting today's Style & Soul story about suburban tweens wearing 1980s style airbrush art, I became confused.
I knew where the trend came from - after all, I love old school hip hop. I lived it.
But I couldn't understand why it was back. Yes graffiti art never went away - just look at the Atlantic City boardwalk. Vut why did tweens, who live on the cusp of all things fashionable crave bubble letters in 2012?
I called a couple of trend experts.
Nobody was sure. Folks kept referring back to kids' love to express and a faux edgy way and they also referred back to do it yourself fashion.
Then Tuesday night, I ran into Tina Wells of the Buzz Marketing Group at a fashionable after hours event, and she'd figured it out.
We can trace our tweeny-boppers new love for millennium graffiti art back to young singer Tearria Marie, who appeared five years ago on MTV's My Super Sweet 16, wearing a tagged up hoodie.
Wells pointed out that shows like My Super Sweet 16 inspire what goes on at bar and bat mitzvahs as well as teen fashions. Suburban teens love for airbrushing grew right out of the Jewish coming of age celebration. One Tweet after another after another and a fashion was born.
And there you have it - airbrushing gets a second spin at trendiness, but where, praytell, is Teairra Marie?