Sunday, July 13, 2014
Inquirer Daily News

Oh How We Love Makeup ...

Especially looooong lashes.

Oh How We Love Makeup ...

Long luxurious lashes and colored lids are driving makeup sales this year, according to The NPD Group. Photo courtesy of Groweyelashes.com
Long luxurious lashes and colored lids are driving makeup sales this year, according to The NPD Group. Photo courtesy of Groweyelashes.com

Especially looooong lashes.

Our friends at the New York-based NPD Group reported this morning sales of department store makeup has increased 9 percent during the last year from $1.28 billion to $1.4 billiion. May sales were the strongest with an 11 percent increase, the biggest jump in three years.

Our penchant for red lips is driving prestige sales, but, according to NPD, the smokey eye is key, too. Lengthening and volumizing mascaras seem are doing especially well; sales have increased 14 percent and 17 percent, respectively.  Top brands? Lancome, Definicils High Definition Mascara, Clinique High Impact Mascara and Lancome Hynose Drama Mascara.

So what does this mean to you? Are you about dramatic eyes and berry lips for your late summer face?  Are your nails a bevy of bright colors? (My toes right now are Taxi Cab yellow.)  Have you amped up your makeup buying? Do you plan to?

About this blog

I’m a Libra so I’m all about pretty things. We of the scales sign know what we like, and our standards are high.

So I can’t help but love fashion – one day I will get that Diane von Furstenberg wrap and those Christian Louboutin shoes.

And fragrances? My favorite right now is Chanel Mademoiselle. As for makeup, can we say MAC?

So let’s thank the Greek goddess of beauty, Aphrodite, that a true fashionista can find everything she needs right here in Philly.

I’ve covered fashion here for six years, and I have traveled to New York, Los Angeles and Paris to write about local and national designers. Let me tell you, there is no place where people wear midnight Eagles green or Phillies red with such wild abandon as they do on the west side of the Ben Franklin Bridge.

Sound familiar? This blog is for you.

Reach Elizabeth at ewellington@phillynews.com.

Elizabeth Wellington Fashion Columnist
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