Wednesday, August 27, 2014
Inquirer Daily News

Sneaker Villa Is Just Villa

The local family owned company known for it's baggy Hip Hop inspired wear, and community service projects, is changing it's name from Sneaker Villa to simply, Villa. The new signage will be visible on Friday. What a reflection of the fashion times! Multicolored kicks, white T's, studded jeans and other stunner wear is no longer what's stylish. Has Philadelphia really stepped up its game? I guess we can thank Kanye West for switching up the urban fashion game, but I digress. The new Villa, definitely conveys the idea the store sells more than just sneakers. But what happens when Air Force Ones are hot again and men are buying one and two pair at a time? (You know how cyclical fashion is.) Will the company go back to being Sneaker Villa? How do you feel about it? Do you like the new logo?

Sneaker Villa Is Just Villa

Check out Sneaker Villa's new logo. Are you down with the movement?

The local family owned company known for it's baggy Hip Hop inspired wear, and community service projects, is changing it's name from Sneaker Villa to simply, Villa. The new signage will be visible on Friday. What a reflection of the fashion times! Multicolored kicks, white T's, studded jeans and other stunner wear is no longer what's stylish. Has Philadelphia really stepped up its game? I guess we can thank Kanye West for switching up the urban fashion game, but I digress.  The new Villa, definitely conveys the idea the store sells more than just sneakers.  But what happens when Air Force Ones are hot again  and men are buying one and two pair at a time?  (You know how cyclical fashion is.) Will the company go back to being Sneaker Villa? How do you feel about it? Do you like the new logo?

About this blog

I’m a Libra so I’m all about pretty things. We of the scales sign know what we like, and our standards are high.

So I can’t help but love fashion – one day I will get that Diane von Furstenberg wrap and those Christian Louboutin shoes.

And fragrances? My favorite right now is Chanel Mademoiselle. As for makeup, can we say MAC?

So let’s thank the Greek goddess of beauty, Aphrodite, that a true fashionista can find everything she needs right here in Philly.

I’ve covered fashion here for six years, and I have traveled to New York, Los Angeles and Paris to write about local and national designers. Let me tell you, there is no place where people wear midnight Eagles green or Phillies red with such wild abandon as they do on the west side of the Ben Franklin Bridge.

Sound familiar? This blog is for you.

Reach Elizabeth at ewellington@phillynews.com.

Elizabeth Wellington Fashion Columnist
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