Kiehl's will kick off its second annual LifeRide to raise money for amfAR, Foundation of AIDS research this morning. Kiehl's Since 1861 president, Chris Salgardo will lead a group of celebrity motorcycle riders through Rittenhouse Square before the 25-person riding team starts a 1,000-mile, five city, seven day motorcycle trek starting here and ending in New York City. To read my Q&A on Salgardo that ran in today's paper, click here.
At this morning's event, which starts at 11 a.m. and ends at 1 p.m, the celebrities will be in full effect including model, Tyson Beckford and actors Jason Lee, Tricia Helfer, Justin Chatwin, Katee Sackhoff and Teddy Sears. Philadelphia native, Chef Jennifer Carroll of Bravo TV's Top chef will give out culinary samplings as well. Yum. Yum.
In honor of LifeRide, every customer that walks in the store Kiehl's will donate $5 to amfAR for up to $30,000 total. And Kiehl's will be selling a limited edition Ultra Facial Cream (pictured here) that which 100 percent of the profits will be donated toward amfAR.
I don't know about you, but I love Kiehl's products. One of my favorites is the Creme de Corps, but I'm also a fan of the lip balm and, of course, anything that makes my cheeks tingle. What is your fave Kiehl's product? Are you headed down to Rittenhouse Square on your lunch break to see the start of the ride?