Saturday, November 29, 2014
Inquirer Daily News

Bad Fashion News for Boomers

The Liz Claiborne Co. gave designer Sigrid Olsen the shaft. In this story, NYT writer Eric Wilson pointed out that when Claiborne shut down the 54 stores an laid off dozens of employees, it was the latest evidence of how the industry is ignoring boomer fashion needs. In addition to closing Sigrid Olsen, Liz Claiborne sold the Ellen Tracy label and Dana Buchman will be more moderately made - read cheaper - at Kohl's. Ann Taylor, J.Jill and Talbots are also closing doors. For years now, mature women hailed these brands as their own. Is Chico's now the only option? We hope not. Lavelle Olexa, senior vice president of at Lord & Taylor says fashion forward older women are choosing clothes marketed to women of all ages. But what about the woman that is really concerned with being age appropriate or doesn't spend hours in the gym with a personal trainer? I think all women want to be marketed to. How do you boomer fashionistas feel? Is the industry ignoring you?

Bad Fashion News for Boomers

Sigrid Olsen shutting its doors is bad news for boomer fashionistas.
Sigrid Olsen shutting its doors is bad news for boomer fashionistas.

The Liz Claiborne Co. gave designer Sigrid Olsen the shaft. In this story, NYT writer Eric Wilson pointed out that when Claiborne shut down the 54 stores an laid off dozens of employees,  it was the latest evidence of how the industry is ignoring boomer fashion needs.

In addition to closing Sigrid Olsen, Liz Claiborne sold the Ellen Tracy label and Dana Buchman will be more moderately made - read cheaper -  at Kohl's. Ann Taylor, J.Jill and Talbots are also closing doors.  For years now, mature women hailed these brands as their own. Is Chico's now the only option? We hope not.  Lavelle Olexa,  senior vice president of at Lord & Taylor says fashion forward older women are choosing clothes marketed to women of all ages.  But what about the woman that is really concerned with being age appropriate or doesn't spend hours in the gym with a personal trainer? I think all women want to be marketed to. How do you boomer fashionistas feel? Is the industry ignoring you?

About this blog

I’m a Libra so I’m all about pretty things. We of the scales sign know what we like, and our standards are high.

So I can’t help but love fashion – one day I will get that Diane von Furstenberg wrap and those Christian Louboutin shoes.

And fragrances? My favorite right now is Chanel Mademoiselle. As for makeup, can we say MAC?

So let’s thank the Greek goddess of beauty, Aphrodite, that a true fashionista can find everything she needs right here in Philly.

I’ve covered fashion here for six years, and I have traveled to New York, Los Angeles and Paris to write about local and national designers. Let me tell you, there is no place where people wear midnight Eagles green or Phillies red with such wild abandon as they do on the west side of the Ben Franklin Bridge.

Sound familiar? This blog is for you.

Reach Elizabeth at ewellington@phillynews.com.

Elizabeth Wellington Fashion Columnist
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