Bad Fashion News for Boomers

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Sigrid Olsen shutting its doors is bad news for boomer fashionistas.

The Liz Claiborne Co. gave designer Sigrid Olsen the shaft. In this story, NYT writer Eric Wilson pointed out that when Claiborne shut down the 54 stores an laid off dozens of employees,  it was the latest evidence of how the industry is ignoring boomer fashion needs.

In addition to closing Sigrid Olsen, Liz Claiborne sold the Ellen Tracy label and Dana Buchman will be more moderately made - read cheaper -  at Kohl's. Ann Taylor, J.Jill and Talbots are also closing doors.  For years now, mature women hailed these brands as their own. Is Chico's now the only option? We hope not.  Lavelle Olexa,  senior vice president of at Lord & Taylor says fashion forward older women are choosing clothes marketed to women of all ages.  But what about the woman that is really concerned with being age appropriate or doesn't spend hours in the gym with a personal trainer? I think all women want to be marketed to. How do you boomer fashionistas feel? Is the industry ignoring you?

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