Cindy Crawford's Daughter the Face of Young Versace.

Is it me, or is it fair to say that Versace doesn't need a "young" line.

My feelings aside, it was announced earlier today that Kaia Gerber, the 10-year-old daughter of supermodel Cindy Crawford and Rande Gerber is staring in Young Versace's first advertsing campaign.


The younger Gerber is dressed in all black. She has a come hither pose. Her skirt is short. Her jacket is open. Her head is up.

Why are we sex-potting our little girls?

In other Versace news, the H&M Cruise collection launched on its international sites on Thursday, crashed web sites.

What is all this hype about Versace? I guess it's "aspirational" fashion at its worst.

What do you think?