Here is a statistic for you: Most runway models meet the Body Mass Index criteria for anorexia. And here is one you probably knew already: Fifty percent of women wear size 14 or larger, but most standard clothing outlets cater to sizes 14 or smaller.
These and other illuminating figures are featured in the January issue of Plus Model Magazine. In addition to the statistics, plus-size model Katya Zharkova - a solid size 14 -is featured as well. Her curvy body is suggestively juxtaposed next to a runway model, and the result is scary. It made me grateful for my flesh.
As we get closer to New York Fashion Week, this article has made me think about all the tiny models sure to be on the runways. They will be wearing clothing, the majority of which, real people won't be able to wear, but designers insist on making to feed their own egos and cater to their target customer who wants to see - and be - tiny.
Read it and I guarantee you'll stop longing to be so tiny.
So kudos go out to Plus Model Magazine's editor-in-chief, Madeline Figueroa-Jones may have stumbled upon an idea that may really affect change. In her editorial, she gives these other tips that may change the way fashion does business with all real women, all of whom should be their target customer.
- Support the companies who market to you.
- Use social networking sites and email to let brands and designers know how you feel about clothing, options and the use of straight sized models (thin models) to market to you.
- Your dollars count! If you stop buying at “Store A” and let them know you will not be purchasing clothing until they market to you, this will raise concern.
- Use every avenue and opportunity you have available to you for your voice to be heard.
- Indie designers need our support.