Archive: March, 2012
"The Hunger Games" record-breaking haul has Hollywood congratulating itself for a job well done.
While no doubt deserved, there is one name that's missing amid today's back-slapping -- Suzanne Collins, who wrote the books, and who created the dystopian sci-fi world that's captured the imagination of millions on it's way to selling 24 million books.
In fact, Collins seems to be regarded as a handicap in Hollywood. The WSJ reports that Lion's Gate had to overcome the "challenge" of the series' disturbing content, with a campaign that kept the title games off-screen, and kept using fresh, non-violent footage in trailers and ads.
There are a bunch of specialty releases in theaters the next few weeks, starting with tonight's 7:30 screening (and Q&A with Eve Marie Saint!) of "North By Northwest" at the Prince Music Theater.
There is a 3-D one-night-only showing of Matthew Bourne's London production of "Swan Lake" Tuesday, March 20, 7:30 pm at area theaters.
"Casablanca," celebrating it's 70th anniversary, screens at area theaters Wednesday evening March 20 (including King of Prussia, Oaks, Ritz Certer in Voorhees, Riverview here in town, the University Six over at Penn, and Warrington Crossing).
Disney's $300 million "John Carter" made ten percent of that at the box office this past weekend, and may end up as a financial flop. It opened at No. 2, behind the heldover "Lorax." It needs to make $600 million to break even (after paying off exhibitors), and seems sunlikely to get close.
The NYT compares it to legendary failure "Ishtar," and cites the hubris of director and Pixar bigshot Andrew Stanton.
Probably deserved, but do you sense some piling on here? Yes, the movie is an incoherent, expensive F/X mess, but its great sin appears to be that it's slightly more expensive than the run-of-mill incoherent expensive F/X mess Hollywood churns out every week/month (enjoying "Immortals" on DVD? No?) Check the rottentomatoes top ten box office list this week -- EVERY SINGLE MOVIE IS RATED ROTTEN.
Lionsgate has commenced a twitter-linked promotion for advanced "Hunger Games" screenings. Here's the link, supposedly. The page isn't opening properly, but that may be a volume thing.
The press releases says "fans can show their support by tweeting a unique hashtag assigned to their closest city to unliock Advance Screening locations. Starting March 1, the top four cities with the most Twitter volume will be announced each day and fans will then be able to enter to win tickets to those locations."
That sounds like the most complicated promo ever, but if your a Katniss nut, you might want to check it out.