Silver Linings Oscar Push Ramps Up

The Hollywood Reporter has a piece about "Silver Linings" crossing the $100 million mark in North America, after having another stellar weekend at the box office. 

The movie finished 8th, but made another $6 million and posted another incredible audience hold, dropping only 7 percent despite losing more than 600 theaters to other Valentine's Day competition.

Meanwhile, the Weinstein Co. appears to be working its Oscar campaign magic, positioning the Bradley Cooper/Jennifer Lawrence crowd pleaser as a serious-minded (in its own way) movie about mental illness. In recent days, we've seen an essay by Patrick Kennedy and another by the head of the American Psychiatric Association touting the movie's bona fides as a movie that humanizes the subject.