Thursday, April 24, 2014
Inquirer Daily News

Movie Summer 2012: borderline dud

Too many "Battleships" Nearly Sink Movie Summer

Movie Summer 2012: borderline dud

Huffpo has a piece about the just-concluded lackluster summer -- admissions at 532 million, worst since 2005, well off the modern standard of 658 million set in 2002. 

Culprits: poor showing for bankable stars like Adam Sandler ("That's My Boy"), Tom Cruise ("Rock of Ages") and Johnny Depp ("Dark Shadows"). Some big-budget duds, like "Battleship," "Total Recall." 

What's do be done? Hollywood will no doubt hope to find projects that can replicate/replace this year's save-the-season titles -- "The Avengers" and "Dark Knight Rises," trying to score again with its traditional young male demo, though that gets harder and harder every year.

Idea: listen to what the box office is telling you. "The Hunger Games," "Brave," "Snow White and the Huntsman," anything with Channing Tatum (he has THREE movies finish better than $100 miilion, "Magic MIke," "The Vow," and "21 Jump Street"). Women are a growing force at the box office, less likely to be home playing video games. Also: old people. "Hope Springs" and "Best Exotic Marigold Hotel" did decnet business, and are cheap to make. 

Gary Thompson Daily News Film Critic
About this blog
Gary Thompson is the Daily News film critic. Reach Gary at thompsg@phillynews.com.

Gary Thompson Daily News Film Critic
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