"Mighty Macs," the locally made, shot story of Immaculata's '72 womens college basketball championship run, starring Carla Gugino as coach Cathy Rush, opened weakly over the weekend.
It made just $1 million at 975 locations, posted a per-screen average of about $1,000. BO MOJO reports the "Macs" missed its target number, without saying what it was. "Macs" obviously failed, in a big way, to reach its G-rated target audience of family viewers. The movie's marketing push may pay off as a way to help the profile of a DVD release.
"Macs" wasn't the only new release to be crushed by "Paranormal Activity 3," which opened at better than $50 milllion. "The Three Musketeers" ($8m), "Johnny English Reborn" ($3.8) million also put up skimpy numbers.
New this week: "Puss N Boots," "The Rum Diary" "Anonymous" and "Martha Marcy Mae Marlene."