Tuesday, November 25, 2014
Inquirer Daily News

"Help," Helen atop the Heap

Box Office: Another Heaping Helping of "The Help"

"Help," Helen atop the Heap

I hate to keep blabbing on and on about the women-at-the-box-office thing, but "The Help" won the weekend again, beating back a couple of horror movies.

It's the first movie since "Inception" to reign 3 straight weeks, and in its fourth week, it's weekend BO actually INCREASED a percentage point, no doubt due to the holidays. It's stiffest competition came from "The Debt," starring 66-year-old Helen Mirren, more circumstantial evidence that Hollywood leaves money on the table by going after the male-youth demo at the expense of movies with an all-ages appeal to women. And the best holdover from the previous week was "Columbiana," Zoe Saldana's movie.

I think the help will lose it's hold on the number this Friday, when the crowd-pleasing "Warriors" opens alongside the star-studded "Contagion," but I'll bet "Help" keeps its srong word of mouth following. 

Gary Thompson Daily News Film Critic
About this blog
Gary Thompson is the Daily News film critic. Reach Gary at thompsg@phillynews.com.

Gary Thompson Daily News Film Critic
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