Prediction: "The Big Year" will be the last bird-watching movie Hollywood ever makes.
The birding bomb made only $3.3 million over the weekend, averaging a paltry $1,500 per location. Somehow, the combined talents of Steve Martin, Jack Black and Owen Wilson turned into a sort dark energy that yielded career troughs for all three -- it's Martin's worst wide release since "Mixed Nuts," Black's worst since "Tenacious D In The Pick of Destiny" and Wilson's worst since "The Big Bounce," says BO MOJO. WHich raises a question: what the hell was "Mixed Nuts?"
"The Big Year" rolled out against some pretty weak competition -- remakes of "Footloose" and "The Thing," neither of which could unseat "Real Steel," still number one with $16 million.
A weird feature of the recent box office results -- several movies have opened poorly, but are playing well. "The Ides of March" dipped only 28 percent to $7.5 million, "50/50" dipped 23.7 percent to "$.7 million, "Moneyball dipped 26 percent to $5.5 million, and "Dolphin Tale" dropped 30 percent to "6.3 million. Word of mouth is good on all of them. More evidence that Hollywood marketers are having a tough time reaching people with ad traditional methods.