Soccer fans: Younger, richer

Were you checking Tuesday's Japan-Paraguay World Cup shoot out on your mobile phone when you should have been paying attention at work? Bad, bad, bad. (Of course, the World Cup is only once every four years.) ESPN wants to know exactly how you are consuming its sports offering and has launched a huge research project to find out. Are you watching TV, watching streaming video, listening on the radio, pulling up game stats on your mobile? You can read my story on ESPN's research and Wharton's involvement in it in Wednesday's Philadelphia Inquirer. One extra little tidbit from my notebook: 

It's no surprise that ESPN wants to learn more about soccer fans. They generally skew richer and younger. (That's what we'd all like to be, right? Richer and younger!) Income is $78,000 for soccer fans, compared to $53,000 for regular prime time viewers, according to Glenn Enoch, vice president for ESPN research. Average age for the soccer fans is 36, compared to 46 for regular prime time viewers, he said.

Wharton's involvement in the ESPN project is fascinating, especially for someone in newspapers. We all wonder how these blog items pay for themselves or for our newspaper.