I'm constantly stunned (although I'm not sure why) when companies hitch their marketing wagons to the poor sad nag of unemployment. Here's the latest ridiculousness (with my commentary) ...
Here's how the press release begins:
"Unemployment rates are at an all time high, with unemployed Americans finding it extremely hard to find a job and those employed scared to lose the job they have."
Oh nooooo, what should we do???? But wait, there is a solution.
"MR magazine reported in their August 2009 issue that in this job market, many men are stepping up their wardrobe to increase chances of finding a job or holding on to the one they have. CNN reported on Stephen Viscusi’s book "Bulletproof Your Job: 4 Simple Strategies to Ride Out the Rough Times and Come Out on Top at Work." The first of Viscusi’s strategies is to increase visibility at work and he explains that paying attention to appearance and apparel is an important part of this."
As I always say, it is better to step up your wardrobe than step on it. "However, updating a wardrobe and keeping up with trends can be quite expensive. Men are in a particular are limited in their options, with ties being one of their only wardrobe styling options and department store ties ranging from $50-$80 each."
It is so hard to be a man. I don't know how they live with this lack of options.
CEO and Designer Greg Shugar, sick of overpaying for neckwear, abandoned law to create The Tie Bar in order to offer men an affordable option for updating their professional wardrobe. The Tie Bar is an online retailer of 100 percent silk ties of department store quality for just $15 each.
Imagine the despair, yet imagine the hope.
“It’s more important than ever to show dedication to your job,” says Chicago attorney Howard Rosenburg, “and dressing in a stylish, professional manner is a large part of that. The Tie Bar makes it possible for me to do this, without breaking the bank in this tough market.”
Our motto: No pink slip for the guy with the pink tie.